Today on the 15th of March 2010 we had a meeting with Yahoo in order to have a conversation about the market from an advertiser´s point of view. We thank Yahoo for this great inicitive and for giving us the opportunity to speak.
Yahoo also explained the things that they have on the roadmap. I found the features interesting and I believe that Yahoo has a great team.
Special thanks to Ingrid Nagel in inviting us!
Yahoo publica en su newsletter mensual que es “el player de internet más creativo y flexible” entre los tres principales actores que hay en la escena de internet: google (véase “la crisis“), MSN y ellos mismos.
Las agencias de medios son las que pronuncian esta afirmación sobre Yahoo!. Pero ¿qué dirán los clientes? ¿les será rentable anunciarse con tanta creatividad y tanta flexibilidad?
Yahoo! tiene que demostrarlo. De momento proclaman el cambio de la era “de la atención” a la del “retorno de la inversión”. Mi pregunta es…¿Serán flexibles para parar campañas cuando el retorno de la inversión no sea bueno para el cliente?
On Thursday at the Web 2.0 Expo in San Francisco, Yahoo’s Marc Davis spoke about the mobile internet and the future of the mobile industry. As the mobile web evolves, he said, it’s no longer good enough to simply port the PC experience to the phone’s small screen – it’s time to start building “mobile-first” products instead. What are “mobile-first” products? They’re services designed to take advantage of the strengths and abilities of the mobile devices themselves, leading to entirely unique creations that can only be found on the mobile web.