Search Enging Marketing (SEM) (Expansion y Empleo)

The key of success for any SEM campaign is the campaign structure, with a complex ad group structure and a wide range of relevant key words.  Other elements that are important crucial in the performance of the campaigns are the creation of landing pages and relevant contextual ad´s.
When Expansion and Employment hired Active Internet Consulting (AIC) for SEM, we created a campaign structure according to the target objectives set by the client. Results were extremely positive in terms of lead rate.