The e-commretailshow will take part in Barcelona between teh 15-16th of April,2010.
You get a free entrence fee if you register online and the show will bring the most important people in the Spanish ecommerce sector. I will also be part of the event so if you have plans to go, please send me a SMS (655850199) or email me (andreas@activeinternetconsulting.com). See you there!!
Additional information: http://www.ecommretail.com/feria2010/
Today on the 15th of March 2010 we had a meeting with Yahoo in order to have a conversation about the market from an advertiser´s point of view. We thank Yahoo for this great inicitive and for giving us the opportunity to speak.
Yahoo also explained the things that they have on the roadmap. I found the features interesting and I believe that Yahoo has a great team.
Special thanks to Ingrid Nagel in inviting us!
As of today ( March 1, 2010) Criteo has launched its operations in Spain. The main responsibility to accelerate its operations in Spain during the first months will be in the hands of Andreas Akesson (andreas@activeinternetconsulting.com) and Yves Nicolier (yves@activeinternetconsulting.com). The assignment will be delivered through AIC´s international partner Result.
Personalized Retargeting is mainly offered to the leading ecommerce players (Online Traveling Agencies, Retailers) but with the use of Criteo technology, personalized banners can be served according to the product/s that are visited/observed by the user on the advertiser’s sites.
The fact that Criteo technology knows the product interests of users, the exposure of the advertising content will be personalized with an inmediate effect of increased clic rates up to 450% and an impressive additional conversion increase of 425%.
The rate of users abandoning sites after a conventional online advertising campaign is around 95% and after leaving there is no way of tracing the user or knowing what comercial message should be exposed. Criteo and its personalized retargeting technology optimizes the return of any user on an ecommerce site and improves interactions and results (Criteo has partnerships with the major traffic channels such as Google, Yahoo, MSN etc).
CRITEO REFERENCES:
Examples of advertising formats that target users who have previously abandoned ecommerce sites of Criteo clients:
Video on how it works: