RETARGETING PERSONALIZADO – PAGA POR CLIC DE CALIDAD
Desde el día 1 de Marzo de 2010, Criteo ha iniciado sus actividades en el mercado español. Los responsables de acelerar las operaciones durante los primeros meses de la expansión a España de Criteo son Andreas Akesson e Yves Nicolier, como socios de Result en España.
El producto de Criteo, que consiste en el retargeting personalizado, está principalmente dirigido a los players de ecommerce como por ejemplo, agencias de viaje online, retailers, etcétera. La tecnologia de retargeting de Criteo se encarga de servir banners personalizados, con productos específicos, en función del comportamiento que tuvo el usuario en el site del anunciante.
Lo revolucionario del producto de Criteo no sólamente viene por su tecnología, que ha sido desarrollada por profesionales procedentes del departamento de I+D de Microsoft en Seattle, sino también por el hecho de que el anunciante paga solamente por los clics recibidos en las creatividades de reatargeting desarrolladas por el equipo y la tecnología de Criteo.
La tecnología y creatividades de reatargeting de Criteo logran ofrecer un aumento en el ratio de interaccion con el anuncio de hasta un 450% e incrementar la conversión d eregistro a venta hasta en un 425%, si lo comparamos con la publicidad online tradicional.
La tasa de abandono de un site después de una campaña online convencional suele ser de hasta un 95% y estos usuarios abandonan el site sin saber a dónde se dirigen y mucho menos sin tener la posibilidad de volver a exponer informacion comercial a estos usuarios. Con Criteo es posible optimizar el retorno de usuarios que provienen de inversiones en campañas de online marketing mediante mensajes de retargeting personalizados. Criteo tiene acuerdos con los players más grandes a nievl mundial, como Google, Yahoo y MSN, entre otros.
ALGUNAS REFERENCIAS DE CRITEO:
Ejemplos de formatos publicitarias que se dirigen a usuarios que previamente han visitado los ecommerce sites de los clientes de Criteo:
Para mas info, contacta a Andreas (andreas@activeinternetconsulting.com) e Yves (yves@activeinternetconsulting.com)
Video como funciona (solamente hay una version en ingles, disculpas)
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