• “La creatividad y la flexibilidad, nuestra razón de ser” fdo. Yahoo!

    foto41Yahoo publica en su newsletter mensual que es “el player de internet más creativo y flexible” entre los tres principales actores que hay en la escena de internet: google (véase “la crisis“), MSN y ellos mismos.

    Las agencias de medios son las que pronuncian esta afirmación sobre Yahoo!. Pero ¿qué dirán los clientes? ¿les será rentable anunciarse con tanta creatividad y tanta flexibilidad?

    Yahoo! tiene que demostrarlo. De momento proclaman el cambio de la era “de la atención” a la del “retorno de la inversión”. Mi pregunta es…¿Serán flexibles para parar campañas cuando el retorno de la inversión no sea bueno para el cliente?

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    Category: MEDIA GROUPS/PLAYERS
    This entry was posted jueves 23 de abril del 2009 at 8:36 Por antoniojuanjuan
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