Nueva interfaz de Google Adwords
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Desde ya algún tiempo, sabíamos que Google preparaba una nueva interfaz para Adwords.
Bien, pues desde el jueves de la semana pasada esperamos un mail que nos autorice a probarla. Con un poco de suerte podremos empezar mes nuevo estrenando centro de clientes.
Con lo que sí contamos desde hace meses es con la herramienta Google AdPlanner, que recientemente ha sido mejorada. Ésta nos va a permitir plantear campañas segmentadas (demográficamente entre otras formas) en los diferentes sitios donde Google tiene tráfico. Merece la pena probarla.
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